“Your brand is more than marketing communications – it reflects your company’s core, its values, and what differentiates you from your competition.”

Jim Velgot, Managing Partner

“Your brand is more than marketing communications – it reflects your company’s core, its values, and what differentiates you from your competition.”

Jim Velgot, Managing Partner

The Velgot Group is a consultant advisory firm helping companies achieve excellence in strategic brand development, content marketing and creative services.

The TVG approach rests on four foundational process pillars:

DISCOVER

A complete audit of all of your internal and external touch points.

DEVELOP

Collaborative development of a strategic roadmap to take your firm to its next level of growth.

DESIGN

A brand design update to align your image with your brand promise.

DELIVER

Implement and produce your new internal and external communications.

Integrated Touchpoints

Turnkey Integrated Solutions for all your Brand, Marketing and Creative Needs.

Brand Discovery and Development Process

TVG building blocks for creating a successful brand strategy.

BRAND DISCOVERY / AUDIT

COMPILE
INFORMATION

Internal Stakeholder Interviews

Review of the Following:
Current Marketing Materials
Research Reports
Visual Guidelines
Media Samples
Internal Communications

DEVELOP
BRAND PLATFORM

Synthesize Stakeholder Interviews
Establish Brand Pillars (key values)
Review Brand Promises (key messages)
Review Products & Services
Achieve Management Consensus on Brand Platform

Leadership in Financial Marketing

Jim Velgot
Managing Partner

TVG brings together nationally recognized experts in the fields of design, production and animation including Emmy award winning video and cinematography professionals. The key to the success of TVG is the one stop turnkey solution and personalized service that each client receives.

For the past 30 years, Jim Velgot has dedicated his career to strategic brand development, content marketing and various creative platforms in financial services.

Jim spent over 20 years at Sanford C. Bernstein, now AllianceBernstein. He built and oversaw one of the most respected internal communication agencies on Wall Street, ranging the full spectrum from strategy & concept to production and delivery of print, presentations, digital assets, social media, event branding, interactive video, and full motion graphics.

As Managing Director of Marketing Communications, Jim developed a team of 60 professionals including graphic and motion designers, video editors, website developers, and project managers, while personally negotiating and managing relationships with a variety of key internal personnel from the Executive Committee to the CEO. His strategy and communication initiatives partnered with a wide array of internal business units including Institutional, Private Wealth, Retail, Research and Corporate. He was the pivotal creative and driving force behind the worldwide rebranding of Alliance Capital and Sanford Bernstein in over 26 countries.

Jim created the new identity for the firm, and helped foster new-generation ideas in all media, while acting as strategic counsel to the firms Executive Committee. Throughout his career, Jim has been at the forefront of next-technology deployment in all areas of print, digital, interactive media, on-demand, and multi-language live webcasting. Before joining Sanford Bernstein, Jim worked with Kidder Peabody and Coopers & Lybrand. Jim was most recently the CMO of a multi-billion dollar credit asset management firm which he rebranded in the Private Equity space. He is a graduate of Pratt Institute with a BFA in Communications Design.